Hello {{first_name | Friend}},
Today’s prompt focuses on something most copywriters overlook: trust.
Copy Prompt
David Ogilvy believed one thing above all: “The consumer isn’t a moron; she’s your wife.”
In other words: she’s smart, skeptical, and can spot exaggeration a mile away.
That’s why the best copy doesn’t declare credibility, it demonstrates it. Ogilvy mastered this through what I call the Credibility Bridge: short, specific proof points that make big claims believable.
Here’s what it looks like in action:
“Used by 14,000 small business owners who were tired of wasting money on ads that don’t work.”
“Developed in partnership with Stanford’s leading behavioral science lab.”
“Over 2.5 million orders shipped - each one tracked, tested, and delivered on time.”
See how each one builds authority without bragging? It feels earned, not forced.
Today’s drill: Write 3 credibility bridges for your brand or offer. Each should prove trust with specifics — numbers, names, or results that turn bold claims into believable facts.
Remember: people don’t want perfect brands. They want trustworthy ones.
The Copy Gigs
Gig 1: Inside Out is looking for a Cold Email Deliverability + Outreach Pro to manage domain setup (SPF, DKIM, DMARC), warm up domains, build HR/People Ops lead lists, and write converting cold email sequences ($200–$500 setup, $500–$1,500/month ongoing, remote, contract) → Link
Gig 2: Owlet is hiring a Senior Copywriter to lead emotionally resonant storytelling that brings the brand’s mission to life across campaigns, product experiences, and marketing channels — helping parents feel guided, supported, and inspired (Full-time, Remote/Hybrid, $— not listed) → Link
Gig 3: Avenzo Therapeutics is hiring a Contract Senior Manager/Associate Director, Medical Writing to lead authorship and coordination of regulatory, clinical, and scientific documents for oncology submissions and publications ($125–$175/hr, hybrid in San Diego, 40 hrs/week, contract) → Link
Gig 4: Beauty & Skincare Brand is hiring a Native English A-Player Copywriter (Advertorial & Listicle Expert) to craft high-converting, emotionally charged advertorials that turn cold traffic into customers (4 advertorials/month, remote, $— expert rate, 3–6 months) → Link
Gig 5: Melbourne-Based Agency is hiring a Funnel Copywriter to craft full-funnel copy for personal brands and established businesses — including VSL scripts, landing pages, lead magnets, and email sequences ($15–$50/hr, remote, part-time, 1–3 months) → Link
That's a wrap for today.
Found these gigs helpful? Hit reply and let me know which one caught your eye.
Got a specific type of copywriting gig you're hunting for? Send it over – I'll keep an eye out for opportunities that match what you're looking for.
Keep writing,
Chris
P.S. Know a copywriter who could use these leads? Forward this their way. Good copy deserves good opportunities.