Hello {{first_name | Friend}},
Today’s prompt dives into one of the deepest forces in human behavior: one that drives every decision your readers make, often without them realizing it.
It’s not desire.
It’s not pain.
It’s identity.
Copy Prompt
Eugene Schwartz understood that people don’t just buy products, they buy stories about themselves.
Every choice reinforces who they believe they are (or who they’re trying to become). Your job as a copywriter is to connect your offer to that identity.
Here’s what that looks like:
“If you’re the kind of person who refuses to blend in, this is your brand.”
“For creators who’d rather master their craft than chase trends.”
“Built for people who don’t want balance… they want excellence.”
Each line speaks directly to who the reader is, not just what they want.
Today’s drill:
Write three identity-based opening lines using this simple setup:
→ “If you’re the kind of person who…”
Then fill in the blank with the mindset, value, or belief that your audience already lives by.
Because when your copy aligns with who they already are, the sale feels like they belong.
The Copy Gigs
Gig 1: Social Media Agency is hiring a Direct Response Copywriter to craft scroll-stopping, witty TikTok-style ads, landing pages, emails, and video scripts that convert ($30/hr, remote, 10–20 hrs/week, part-time contract) → Link
Gig 2: Team GaryVee is hiring a Part-Time Creator to produce engaging social media content (TikTok, Instagram, YouTube, memes, visuals, copy) for Gary Vaynerchuk’s brand (Entry-level, 10–35 hrs/week, remote, international applicants welcome) → Link
Gig 3: Healthline Media is hiring a Freelance Content Marketing Writer to create inclusive, evidence-based health and wellness articles for brands like Healthline, Medical News Today, PsychCentral, and Greatist (Starting at $250/article, remote, freelance) → Link
Gig 4: Skobel’s School Uniforms is hiring a Senior Email Marketing Manager (Klaviyo Expert) to lead B2C and B2B campaigns, automate flows, and drive conversions and lead generation ($1,500–$3,000/month, remote, 30+ hrs/week, long-term contract) → Link
Gig 5: An eCommerce company is hiring a Direct Response Copywriter (Full-Time, Remote) to craft high-converting ads, landing pages, emails, and VSLs for multiple DTC health and wellness brands ($25–$35/hr, 30+ hrs/week, long-term, global) → Link
That's a wrap for today.
Found these gigs helpful? Hit reply and let me know which one caught your eye.
Got a specific type of copywriting gig you're hunting for? Send it over – I'll keep an eye out for opportunities that match what you're looking for.
Keep writing,
Chris
P.S. Know a copywriter who could use these leads? Forward this their way. Good copy deserves good opportunities.