Hello {{first_name | Friend}},
Today’s prompt dives into a principle that separates good copy from convincing copy. It’s not about making promises. It’s all about proving transformation.
Copy Prompt
Gary Bencivenga once said:
“Proof is the oxygen of credibility.”
Most copywriters write claims.
The best copywriters write evidence.
Anyone can say “this program changes lives.”
But only the greats show how.
Here’s what that looks like:
Before: “Our course helps you land clients.”
After: “Sam joined with zero experience. Within 45 days, he closed his first $3,000 retainer — using the exact pitch we teach in Lesson 2.”
Before: “Our app saves you time.”
After: “Users report cutting their admin work by 63% within two weeks — without adding a single new tool.”
The second version proves.
Today’s drill:
Go through your copy and highlight every promise you make.
Next to each one, write a piece of proof that backs it up: a number, a name, a quote, a case study, a story.
Then read it again.
Notice how your copy suddenly feels real.
Because transformation will always be believed when it’s demonstrated.
The Copy Gigs
Gig 1: Sunday North Creative is hiring an Email Marketing Manager to plan, design, and optimize Klaviyo campaigns for retail and service-based clients ($1,000–$1,800/month, part-time remote, 5–10 hrs/week). Contract-to-hire with potential to scale full-time → Link
Gig 2: Hambi Media Ltd is hiring a Direct Response Copywriter (DTC Copywriter) to craft high-converting ad copy, video scripts, and presell pages for top eCommerce brands (£35,000–£45,000/year) Must have 3–5 years’ experience writing Meta/TikTok ads and strong knowledge of consumer psychology → Link
Gig 3: Xero is hiring a Lifecycle Writer & Strategist (6-Month Fixed Term) to craft and optimize high-impact lifecycle content across email, SMS, and in-app messaging while driving engagement and retention through data-informed strategy ($90,000–$110,000/year, remote US, full-time). → Link
Gig 4: DEPT is hiring a Freelance Copywriter to craft high-impact digital, social, and video content for an enterprise tech client ($70–$85/hr, 40 hrs/week, remote US, through Dec 2025). Must have agency experience, strong visual storytelling skills, and a proven record in performance-driven creative. → Link
Gig 5: Marketing Agency is hiring a Facebook Ads Strategist & Conversion Copywriter to write, test, and scale high-converting ad campaigns across Meta and Google (Performance-based pay, remote, full-time). Must have 3–5+ years in performance marketing, proven ad + funnel results, and the ability to handle both strategy and copywriting end-to-end → Link
That's a wrap for today.
Found these gigs helpful? Hit reply and let me know which one caught your eye.
Got a specific type of copywriting gig you're hunting for? Send it over – I'll keep an eye out for opportunities that match what you're looking for.
Keep writing,
Chris
P.S. Know a copywriter who could use these leads? Forward this their way. Good copy deserves good opportunities.